There’s no doubt about it – blogging is a lucrative, popular career choice that has many moms enjoying the freedom it offers. A career that revolves around their personal experiences, their opinions, and the community they have built around them is a fun and exciting way to make money and meet like-minded people. It’s hardly surprising that more people started blogging in 2020 than ever before.
While the popularity of blogging seems to be at an all-time high, if you want to make it in this highly lucrative yet saturated market, you need to have the right tools to help you stand apart from your competitors.
This is where digital asset management software comes in. A DAM system that’s fully tailored around your needs as a blogger can pave the way for a stronger, profitable online presence and a greater brand that will continue to go from strength to strength. Want to know more? Here we’ll explore some interesting reasons why bloggers need to invest in DAM software.
Fully organized digital assets
As a blogger, your digital assets are growing daily. From photos and ad content to video footage, written documents, even writing templates, typography, and other branded materials. When you have thousands of digital asset files, scattered across several hard drives, memory cards, desktops, and other cloud systems, it makes them impossible to monitor and organize them. This leaves bloggers like you completely overwhelmed, with your blog in chaos. A tailored DAM system means keeping all your files in one cloud-based library. You can access them any time and you won’t have to look far to find the files you need, keeping consistency and high-quality content at the heart of everything you do.
Search functions
Ok, so all your digital assets are in one place. What now? Well, thanks to the Google-style search of this sophisticated DAM software system, you can search for and locate the exact file you need within seconds. Eliminating wasted time and resources trying to find the exact file you want. It doesn’t matter how old or how relevant the file you want is, using metadata, tags, and carefully curated collections, you can find what you need in a heartbeat.
Version control capabilities
You took over 30 shots of one moment and you know the one you need…but without DAM software you’ll have the painstaking job of sifting through every image in the hope of selecting the right one. When you have DAM software by your side, you’ll have version control at your fingertips. This means you don’t have to worry about uploading the wrong image or post by mistake.
And finally, stronger brand awareness
When your online presence is spread across various platforms, it’s not easy to maintain a strong brand. Little mishaps and small discrepancies in your color scheme, your tone, or even your logo may seem insignificant, but they can shake the confidence your readers have in your blog and online persona. By holding all your digital assets and brand guidelines in one place, DAM software eliminates this issue and helps you maintain a strong brand across all your platforms. And the stronger your brand, the more lucrative your blog will be.
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